He further elaborates that with the introduction of digital projection in the country, cinemas are able to screen films in 3D. Animated and many other films, previously labeled as non-commercial, have become commercially viable because people like coming to technologically sound cineplexes,” he says. “Recently we have seen an increase of nearly 500 per cent in the gross collections of films. But early releases are making a huge impact on the business of the films,” says Mandviwalla. “Till today, a large chunk of the Pakistani audience continues to depend on pirated DVDs and cable.
The film will get three weeks of screening time before the month of Ramazan, which begins end of July. “So we requested 20th Century Fox to allow us to release the film on June 29.” “The release date of July 13 was giving us only a week before Ramazan which would have affected the film’s performance at the box office,” Nadeem Mandviwalla from Mandviwalla Entertainment tells The Express Tribune. While the film is scheduled for global release on July 13, Pakistan and a few other countries will release it on June 29. We bring glad tidings to the fans of animated films, especially those eagerly waiting for the release of Ice Age: Continental Drift.
